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KAREN WHITAKER

Creative Direction. Brand Strategy. Customer Experience. Design

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Urban Skin Rx

Launch campaign photography and supporting assets for a new product - Advanced Even Tone Day and Night Treatment.
Concept was to play on the day/night aspect of the product. Dramatic shadowy photography with additional gradients that could be either sunrise or sunset.

Note below social posts, paid ad campaign assets, emails.

Advanced ET D&N 1.jpg
Advanced ET D&N 5.jpg
Advanced ET D&N 2.jpg
Advanced ET D&N 3.jpg
Advanced ET D&N 4.jpg
Advanced ET D&N 6.jpg
Advanced ET D&N video 1.jpg
2021.09_USRX_AdvET_digital-ad_WARM-vertical-v2.jpg
2021.09_USRX_AdvET_digital-ad_COLD-vertical-v2.jpg
2021.09_USRX_Campaign_AdvancedETTreatment_IG10Story.jpg
ADVET_teaser_1v2.jpg
ADVET_teaser_2c.jpg
USRX_ETDay&Night_AZ.jpg
2021.09_USRX_AdvET_eBlast6.jpg
2021.09_USRX_AdvET_eBlast2-v2a.jpg
2021.09_USRX_AdvET_eBlastX-KitTeaser.jpg
2021.09_USRX_AdvET_eBlast3.jpg
Advanced ET_1080x1080_v4_AM Routine Stories.gif