Monsoon Spring Summer 2011 campaign. Featuring Lily Donaldson, shot by Camilla Akrans. Press Ads were featured in Vogue, Marie Claire, InStyle, Grazia and Red magazines to name a few. The campaign was rolled out across: The web (e-commerce site and social channels), carrier bags, in-store signage, strut cards, hoardings and behind the scenes footage on YouTube.
The second lookbook was for press and shows the Monsoon collection for Fall-Winter 2011. It features Valeria Garcia with textured colorama backdrop and was shot at Spring Studios, London by Raf Stahelin.
Images from numerous brochures and campaigns - then followed by the Accessorize campaign for Spring Summer 2012. This was an important time for London due to hosting the Olympic games. Much of the marketing collateral was focused on London and embodied the spirit of the city. The in-store brochure led the store (online and offline) graphics and window schemes. The campaign was rolled out across: Web (e-commerce and social channels), in-store graphics, carrier bags, hoardings and video.
This showcases the Baukjen Press lookbook for Fall-Winter 2013. It was shot in Studio on a colorama and with filter by Ewelina Stechnij. It was styled by Ania Kaliszuk. The printed lookbook was on matt stock and card with a UV gloss embossed logo.
Below is a 'new-look' catalogue that was mailed out to customers every three-four weeks with various additional photography and content. This look and feel was reflected on the website and across all touch-points.
Responsible for creating inventive and commercial concepts for all creative and marketing content: websites, emails, blog, digital marketing and social medias across both Beauty Pie and Soaper Duper. Art directing all Ecommerce projects & campaigns and working closely with Founder, Marketing Manager, Product and ecommerce teams.
The Collective is a month long campaign that is run every year around September. The purpose of The Collective campaign is to highlight and hero wardrobe basics and how to wear them. The campaign runs across all channels, including a site takeover and in-store/window scheme with targeted emails and social posts.
Examples of 'Mobile first' designs with App in mind. Shop-able feature and email examples follow.
*Please see 'The Collective', 'Website redesign' and 'Features' buttons for further examples of work.
Digital online lookbook for Miss Selfridge showcasing a transitional collection ahead of the main Spring Spring '14 drop. Photographer was Jackie Dixon.
Denim Mini Lookbook SS14. This was accompanied by supporting emails and a site takeover. The offline journey used the same imagery instore.
The examples that follow are from the well known maternity brand Isabella Oliver. Customers are sent a 'Style Guide/Bible' to refer to throughout their pregnancy. This shows ways to wear and style the clothing for the various occasions that may arise. The brand needed a more modern approach so this was reflected in the style of photography.
Below are shots from the Isabella Oliver Spring Summer 2013 Press Lookbook.
Online editorial features. These were produced for mobile, tablet and desktop versions. Most of the features were designed to be able to shop instantly (and on-the-go). For the printed versions of these features we worked with Blippar to ensure traffic and shop-ability with the offline brochure.
Numerous redesigns for Miss Selfridge, Baukjen and Isabella Oliver. The first Miss Selfridge examples show a drop down larger menu with imagery. More of a 'blog/tumblr' style look to the site. This design had to work with the content management system used across the Arcadia Group.
The Baukjen and Isabella Oliver designs were a full redesign and later developed to a fully responsive site.
Giftcards for Monsoon and Accessorize: Located at the till point in all stores and typically designed to compliment the current season (i.e. use of patterns or prints that relate). Press Invites: The sneak peak for fashion journalists before the new season launches and an indication of what to expect at the upcoming show.
Below shows packaging work done for The Body Shop for Christmas gifting. This was themed each year and rolled out globally.
The first images are generic graphics developed as alternate options to be used in place of seasonal campaign imagery. They were designed to sit harmoniously in-store and across various media when required (if campaign did not work).
Below are various examples of in-store graphic treatments and examples of in-house press day. They show window treatments and signage, wall decals and 3-D props.
Monsoon campaigns with Alessandra Ambrosia and Maryna Linchuk. Incredible imagery to work with!
Video which shows: 'A day in the life of Baukjen' and 'Behind the Scenes' at an Isabella Oliver shoot. Both of these were filmed by the in-house videographer and uploaded to media channels to further promote and elevate the brand.
Mother's Day video for Monsoon Children which was a targeted online campaign - the backdrop matched the in-store and window scheme for the month. Many of the children featured were related to company staff.
Art direction and layout work for various printed publishing projects.
Marks and Spencer - food
Fashion Magazine work (Magalogue posted to customer)
Boots - Men's grooming products (this was for a James Bond themed feature)
Boots - Health Club. As part of Boots loyalty scheme, customers were sent a choice of 3 mini-magazines depending on their chosen topic/s.
Window designs that were executed globally. Examples are for Monsoon (Christmas 2014, Autumn 2014, Spring Summer 2015). Monsoon Children (Christmas 2014, Autumn 2014). Accessorize (Back to School window scheme 2014 and 2016).
Includes, printed pvc, wood veneer and gold vinyl back, dipped glitter in two shades. Wall decals, printed card, string and ribbon, foam board and props.
Various examples which show new digital designs for clients, new branding examples and old print work for smaller clients.
Fitflop new Men's landing page (April 2016)
Fitflop new design home page (May 2016)
E|Stylist new look branding and invite
New Zealand Artist's catalogue and invite to gallery opening