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There is something enchanting that happens when pairing perfect copy with engaging imagery – it’s an alchemy of sorts. Crafting typography, finessing the perfect picture and seeing them work together in harmony is a joy perhaps only creative people can appreciate. I have been fortunate enough to work and collaborate with exceptionally talented copywriters, photographers, stylists and designers with whom I have been able to make this magic happen.
Born and raised in New Zealand, where she studied Visual Communication Design, Karen relocated to London where she carved out a career as a successful Art Director and Head Creative. Karen continues to work for publishing houses as well as numerous fashion retail clients including some of the UK's leading fashion brands. She has art directed campaigns for fashion and beauty clients including, Monsoon, Boots, Isabella Oliver and Baukjen. Being multi-channel and holistic in her approach, all her projects work effectively across every touch-point including print, film, web design, social media and experiential events, understanding that the user journey and brand voice should be consistent in style throughout.
Karen is based between London and California and is available for freelance projects.
Clients she has worked with include: The Body Shop, L'Oreal, Boots, Accessorize, Monsoon, Monsoon Children, Avon, Austin Reed, Miss Selfridge, Wallis, Arcadia Group, Seven Publishing, Redwood Publishing, Cedar Communications, Eight in the Middle, Industry Publishing, Coutts Bank, Sainsbury’s.